Cazbah successfully delivered a series of events across Wales to promote S4C as the channel of choice for Welsh speakers. Our concept was to show that S4C is available everywhere, on every platform, for everyone. We used music to draw people in at some of Wales’ most important venues and events – including the Royal Welsh Show, the Eisteddfod, Aberystwyth University Freshers’ Fayre and Skills Cymru in Cardiff. Brightly coloured character costumes helped keep the children happy!
Well-known S4C celebrities took part in all the events, helping to bring in the crowds and spread the message. There were 42 roadshows altogether – 12 large events plus another 30 in smaller venues. For each we developed the branding, logistics, invitations and the buzz around the roadshow.
More than 7,000 people came to the events, and many thousands of information leaflets were handed out. The whole campaign generated goodwill and loyalty to S4C.